Asia-Pacific

Maritime Silk Road: Through a New Periscope

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It was the Maldives’s turn to receive a sermon on the Maritime Silk Road (MSR) from China. Chinese President Xi Jinping invited Maldivian President Abdulla Yameen to participate in the 21st Century MSR, expand cooperation in tourism, trade and infrastructure, and enhance maritime cooperation. Apparently Yameen assured Xi that his country would “respond to the Chinese initiative.” Ali Hameed, former vice foreign minister of the Maldives, too had stated that the MSR was of interest to the Maldives. Earlier, Xi had approached Sri Lanka to consider the MSR, and Colombo indicated that it would actively examine the proposal. The MSR was also raised during Indian Vice President Hamid Ansari’s visit to China a few months ago.

Unlike in Sri Lanka and the Maldives, the MSR has sent the Indian strategic community into a tizzy. A number of articles, commentaries, op eds, discussions and sound bites have concluded that the MSR is nothing but a Chinese ploy to get a naval ‘foothold’ in the Indian Ocean and reflects China’s creeping influence in the region. These reactions are quite natural given that China has aggressively pursued the agenda of building maritime infrastructure in friendly countries such as Pakistan (Gwadar), Sri Lanka (Hambantota) and now the Maldives – that are seen as bases/facilities to support People’s Liberation Army Navy’s future operations in the Indian Ocean and also the Chinese attempt to ‘encircle’ India.

However, it will be useful to examine the MSR through the prism of maritime infrastructure development and explore if India can leverage the MSR to its advantage. China has developed a sophisticated concept of marine economy that has been facilitated by its long coastline. Nearly 40 per cent of the Chinese population, 5 per cent of cities, 70 per cent of GDP, 84 per cent of direct foreign investment and export products are generated within 200 km of coast. In 1998, the Chinese government published a White Paper on marine economy which identified twenty different sectors for the development of the national economy. The China Ocean Information Center announced that the marine output in 2013 grew 7.6 per cent year on year to 5.43 trillion Yuan ($ 876 billion) accounting for 9.5 per cent of the national economy. In essence, the coastal provinces have contributed substantially to the overall national strength in terms of economic growth and play an important role in developing an export-oriented economy.

Today, China figures among the top countries in shipbuilding, ports (particularly container cargo), shipping, development of offshore resources, inland waterways, marine leisure tourism, and not to forget it is one of the top suppliers of human resources who are employed by international shipping companies.

mahinda-rajapakse-backs-chinas-maritime-silk-road-projectChina’s shipbuilding capacity is notable and is supported by plentiful of cheap labour and domestic ancillary industry which is endowed with exceptional engineering skills. Seven of the top ten global container ports are in China and the Chinese shipping fleet of 6,427 vessels ranks second behind Japan with 8,357 ships. Similar successes are seen in China’s fisheries production which is projected to reach about 69 metric tonnes by 2022 and it will continue to be top world exporter with 10 metric tonnes by 2022. Likewise, China ranked third as a tourist destination in 2012. The coastal regions are dotted with marinas, water sport parks and beach resorts and Sanya, Qingdao and Xiamen are home to the growing yacht and luxury boating industry.

These capabilities have been built over the past few decades and has placed China among the major maritime powers of the world and top Asian maritime powers – beating both Japan and South Korea. China is leveraging these capabilities and offering to develop maritime infrastructure in friendly countries that are willing to accept the offer – which at times makes an attractive investment opportunity, and can help these exploit the seas to enhance economic growth, and ensure food and energy security.

There is a sea change in the maritime strategic thinking of China and India. While the former has harnessed the seas to build its power potential, the latter needs to undertake a strategic evaluation of its maritime potential. India needs to make major policy changes to develop maritime infrastructure, offshore resources and exploit these on a sustainable basis. Although India is pursuing the path of building a modern three-dimensional navy with nuclear submarines, a new appreciation of the multifaceted maritime economic activity needs New Delhi’s attention.

India lacks maritime infrastructure and technology to exploit offshore marine organic, mineral and hydrocarbon resources that are critical to ensure sustained economic growth – which is high on the current government’s agenda. It would therefore be prudent to understand the MSR through the prism of an opportunity.

Dr Vijay Sakhuja is the Director, National Maritime Foundation, New Delhi. The views expressed are those of the author and do not reflect the official policy or position of the Indian Navy or National Maritime Foundation. He can be reached at director.nmf@gmail.com. This article was cross-posted by permission and appeared in its original form at the Institute of Peace and Conflict Studies. 

New Initiatives

Call for Articles: Forgotten Naval Strategists Week

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CIMSEC will soon run a series dedicated to expanding the naval canon entitled “Forgotten Naval Strategists”. From September 30 until October 5 (or when we run out of articles), we want to discover and explore the ideas and works of naval strategists whose names remain largely unknown. Articles are due to “Nextwar(at)cimsec.org” by 26 September.

In an article published in July I argued that a founding manuscript of the naval studies lore is absent in the historiography. Oliveira’s 1555 “The Art of War at Sea” remains unknown to many navalists, including some in his own country: Portugal. The larger and unwritten argument in that piece was that many other works remain unmentioned in the debate. Simply put, these are the works that never make it to the syllabi of naval war colleges.

This series aims to raise awareness to these lesser known strategists and their contributions to the theory of maritime power. If we are to grasp the growing complexity of human activities at sea, from the sea, and through the sea, we have a professional as well as moral duty to look beyond the horizon and expand our intellectual toolkit to devise new solutions to deal with maritime problems.

This upcoming quest to expand our knowledge of forgotten naval strategists echoes two previous calls made elsewhere in the blogosphere. First, the good folks at Kings of War had an article a few years ago asking which country had produced the greatest strategists. In the comments section, many people jumped into the discussion and took some liberties to mention unsung heroes. Second, James Holmes’ The Naval Diplomat had a series of controversial articles asking whether America still had any naval strategists. These  two articles give us some hints about the way in which a debate about expanding the naval canon should be conducted and we urge you to read them too.

To conclude, submissions must focus on one strategist whose work, for whatever reason, goes unappreciated in current naval debates. As an example, contributions by strategists from Italy, India, China, Brazil, Japan, among other countries, are most welcomed. The challenge is to identify a theoretical contribution, either a specific concept or a broad formulation, that helps us understand maritime strategy. To put it bluntly, we don’t want yet another piece explaining why everyone should read Mahan or Corbett; we know that already. We also don’t want an eulogy for an admiral’s feats in battle. Remember, it’s all about their intellectual contributions to the study of maritime strategy!

Series title: “Forgotten Naval Strategists”
Due Date: September 26
Due to: Nextwar(at)cimsec.org
Running: September 30 – October 5
Format: 500-2000 words

Epic writer Luís Camões salvages his masterpiece "Os Lusíadas" from a shipwreck. Watercolour by Francisco de Resende (1867)
Epic writer Luís de Camões salvages his masterpiece “Os Lusíadas” from a shipwreck. Watercolour by Francisco de Resende (1867)
Strategic Outlook

Military Strategy for a Twitter War

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This article was written for our Strategic Communications Week.

It’s been clear for years now that Twitter, and social media writ large, have become battlespaces, where success is measured one retweet at a time. In 2012, ISAF and the Taliban went after each other in a tit-for-tat that sparked headlines like “NATO, Taliban take war to Twitter.”

Or take the example of the current conflict in Iraq, and ISIS’s (or ISIL’s) sophisticated recruiting campaign that The Guardian dubbed “Jihadi Cool.”

While it’s difficult to pinpoint the number of fighters ISIS has recruited via social media, the mass reach of its message is undeniable. The gruesome executions of James Foley and Steven Sotloff first appeared on social media sites, including Twitter and YouTube, and became headline news in a matter of hours.

The U.S. has put its weight behind a social media offensive of its own, and it’s important to note that both sides are taking the social media front seriously. ISIS employs advanced tools, like an app called “Dawn” that autotweets pro-ISIS messages from users that download it, and effective techniques, like hashtagging key phrases, to centralize the group’s message. Both aspects are weapons in the war for influence, and the most influential organizations should be taking notes.

Unfriended: The Challenges of Military Social Media Strategy

Military action and information operations have gone hand in hand since the dawn of warfare. Given the ubiquity of social media, taking IO to the social battlespace seems logical and necessary, but several issues make that leap a tricky act.

First is the “P word” – Propaganda, which gets thrown around every time the military forays into the world of mass messaging. Take the example of DARPA’s study of social networks. Since its start in 2011, the dryly named Social Media in Strategic Communications (SMISC) program has been scrutinized by the media as the groundwork for a social media propaganda machine. Even under the most noble pretenses- protecting troops in the field by studying social media cues, the negative connotations of government snooping on social networks, especially in a post-Snowden era, are good enough reasons for some organizations to limit their involvement with social media.

After Facebook’s psychological experiments on users surfaced in July 2014, The Guardian was quick to draw connections between Facebook’s widely disparaged study and DARPA’s SMISC. The smart defense media planner should take these comparisons into context, or otherwise risk losing valuable messaging opportunities.

A second challenge to military social media strategy is one that not all militaries face. If you’re part of the Israeli Defense Force, you have no problems tweeting the following:

Now if you’re tweeting on behalf of the U.S. military, you just can’t do this. Whereas the IDF has defined itself as a do-anything-to-win organization, the U.S. military places a great deal of effort into avoiding the perception as a killing force. Any media strategy must draw from the organization’s values, and for the U.S. military that means centering its tweets around the values of professionalism, leadership, and technical know-how.

Built to Share = Wider Influence

So amidst the perils of doing social media wrong, who’s doing it right? The first lesson comes from none other than the IDF, which crafts media products that are built for sharing. Their graphics and videos are visually engaging, easily understood, and as a result, perfect for passing on to Twitter followers, Facebook friends, and Youtube subscribers.

The idea that social media products should be shareable isn’t exactly a revelation in strategic communications, but too often, organizations fail to execute on the concept. Take PACOM’s Twitter feed (@PACOM), for example, which is so littered with acronyms and military jargon that it takes a professional military education to understand it. More jargon means a disengaged audience, which in turn means fewer shares and limited distribution.

Promoters, Millions of Them

The second lesson comes from ISIS, which relies on a network of outsiders to promote its material. Instead of a single source as the monolithic voice of the organization, multiple authors carry the water for ISIS. This distributed model lends the appearance of authenticity. It also creates a huge problem for the people attempting to control the spread of ISIS’s messages. Blocking offending users as they pop up becomes a challenge, and squashing violent statements on Twitter brings up meaty questions regarding free speech that are yet to be answered.

While militaries are built on authorities, and their communications strategies on official statements and messaging, the truth of the matter is that in social media, the official line is only the beginning of a discussion. Military topics draw crowds of commentators, and more than ever, official posts should be considered no more  than starting references for all of the conversations to follow.

The Serious Business of Social

A February 2014 Reuters study found that 57% of Facebook users and 50% of Twitter users had discovered, shared, or discussed a news story on the sites in the previous week. Internationally, the number of users who get their news (and arguably, their opinions) from social media will continue to increase, as will the opportunities for the most responsive organizations to communicate their messages in that domain.

Gaining the upper hand in social media requires interest and resources, but the alternative is being left out of the discussion. In strategic terms, that’s handing the initiative to your enemy.

Fostering the Discussion on Securing the Seas.