Tag Archives: Soft Power

Enabling More Effective Naval Integration into Humanitarian Responses

Naval HA/DR Topic Week

By David Polatty

Last week, the U.S. Naval War College hosted the annual EMC Chair Symposium, with this year’s offering bringing in experts from around the world to discuss maritime strategy. Vice Admiral Charles Michel, Vice Commandant of the U.S. Coast Guard, kicked off the event by engaging in an energizing discussion on the missions and functions of the U.S. sea services, with a special focus on current and future U.S. Coast Guard capabilities and activities. Understandably, he spent much of his time examining the traditional security, presence, and safety aspects of maritime operations. He also provided insight into the unique ways that the Coast Guard complements forward deployed U.S. Naval forces. As a key component of this forward deployment and naval presence dialogue, he reminded participants that humanitarian assistance and disaster relief (HA/DR) remains a core mission for militaries. 

Participants spent the better part of the two-day event discussing challenges and opportunities facing the U.S. sea services. We had spirited dialogue on a broad range of warfighting issues viewed through the lens of maritime strategy. Prior to the last panel of the symposium, a HA/DR “urban humanitarian response” discussion, I was struck by the manner in which many attendees translated an overarching fear of Chinese and Russian aggression to pivot away from the non-warfighting roles that militaries fill. As my colleague and symposium chair, Dr. Derek Reveron has both written and said time and again, “navies do much more than fight wars.”[i]

We are at a critical point in history from a humanitarian perspective, with over 60 million people displaced across the globe – more than at any time since World War II. The United Nations (UN) and the humanitarian community are currently responding to four “L3 Emergencies” in Iraq, South Sudan, Syria, and Yemen.  This designation reflects the global humanitarian system’s classification for a response to the most serious, large-scale humanitarian crises.[ii] A quick scan of the news reveals many other areas of the world where vulnerable populations face monumental challenges.  While climate change impact predictions diverge greatly depending on the source, the UN Refugee Agency (UNHCR) estimates that between 250 million and one billion people across the globe will become displaced from their region or country in the next 50 years.[iii] As significant, heartbreaking, and perilous as the current migration crisis in the Mediterranean Sea is, it pales in comparison to what the world may face in the near future if even the low end of climate change projections prove to be true.

Rear Adm. Jeffrey S. Jones, director of Coalition Naval Advisory and Training Team, speaks with a resident of Oshima, to discuss the progress of disaster relief operations. Marines and sailors assigned to the 31st Marine Expeditionary Unit are on Oshima Island to help clear a harbor and assist with cleaning debris from roads and a local school in support of Operation Tomodachi.Petty Officer 3rd Class Eva Mari.
Rear Adm. Jeffrey S. Jones, director of Coalition Naval Advisory and Training Team, speaks with a resident of Oshima, to discuss the progress of disaster relief operations. Marines and sailors assigned to the 31st Marine Expeditionary Unit are on Oshima Island to help clear a harbor and assist with cleaning debris from roads and a local school in support of Operation Tomodachi.Petty Officer 3rd Class Eva Mari.

The U.S. Navy and Marine Corps team spends much of its operational life training and exercising for war. We buy and maintain warships, combat aircraft, attack submarines, and amphibious capabilities that enable us to fight and win decisively. Many of these capabilities also provide critical life-saving support during natural disasters and complex emergencies. Because of the forward deployed nature of our naval forces, versatile multi-mission platforms, and ability to operate from the sea with minimal sustained footprint ashore, we are optimally positioned to conduct HA/DR operations. One area that the sea services need to spend additional time focusing on is the understanding of how military HA/DR missions can better integrate into civilian humanitarian responses. We must increase our education, training, and simulation opportunities in HA/DR to become more proficient when asked to respond.

The 2014 Quadrennial Defense Review ranked HA/DR #12 of 12 military missions, with respect to how the Secretary of Defense and Joint Staff plan to distribute forces to U.S. Combatant Commanders.[iv] Despite being the lowest priority, history has proven that our military will respond to save lives and alleviate human suffering when called upon to do so. A 2003 study by the Center for Naval Analyses found that from 1970 to 2000, U.S. military forces were diverted from normal operations 366 times for HA/DR operations, while only 22 times for combat.[v] While these numbers do not reflect the duration of each operation, they still provide a telling story about the frequency in which our military has responded to natural disasters and humanitarian crises.

U.S. Navy Cmdr. (Dr.) Ryan Maves, Lt. Sarah Bush and Lt. j.g. Braden Spangler perform medical procedures on a simulated Ebola patient during a week-long rapid response training course. Maves, Bush and Spangler are part of a military medical response team that can rapidly respond and assist civilian medical personnel in the event of an Ebola outbreak in the United States. (U.S. Air Force photo/Master Sgt. Jeffrey Allen)
U.S. Navy Cmdr. (Dr.) Ryan Maves, Lt. Sarah Bush and Lt. j.g. Braden Spangler perform medical procedures on a simulated Ebola patient during a week-long rapid response training course. Maves, Bush and Spangler are part of a military medical response team that can rapidly respond and assist civilian medical personnel in the event of an Ebola outbreak in the United States. (U.S. Air Force photo/Master Sgt. Jeffrey Allen)

To highlight what many argue is a systemic lack of understanding within the U.S. military on the current state of the international humanitarian system and how it functions, below is a “pop quiz” for CIMSEC readers. These are ten of the most important questions (and yes, there are many more…) that military personnel must understand in order to quickly and successfully integrate military capabilities into civilian humanitarian responses. (Note: answers are at bottom of the article for inquiring minds who want to know.)

  • What are the four fundamental humanitarian principles and why are they so important? 
  • What is a humanitarian actor? 
  • What is the lead federal agency in the U.S. government for disaster response overseas and what relationship do they have with the U.S. military? 
  • What international organization brings together humanitarian actors to ensure a coherent response to emergencies? Within this organization, who is responsible for facilitating civilian-military coordination, and what are the range of potential strategies for effective coordination? 
  • What is the “Cluster System”? 
  • What are the “Sphere Standards”? 
  • What are the “Oslo Guidelines”? 
  • What is a “MITAM”? 
  • What key information systems do humanitarian actors utilize to communicate? 
  • What are the key military capabilities that are routinely needed to augment the humanitarian community’s response to large-scale disasters?

After you write your answers down, please scroll to the bottom to see how you fared. There is no grading scale, because I suspect most of you, like the majority of the students who come through Newport, will quickly agree that we all have a lot to learn to be able to work effectively in the humanitarian space. It is in this intricate environment where civilian organizations operate 24 hours a day, 7 days a week, 365 days a year, to help vulnerable populations around the world – through both sustained developmental efforts as well as disaster relief activities.

If you struggled with this academic exercise, or have taken part in the chaos that is a HA/DR operation and appreciate how different this mission set is from traditional naval operations, then you may agree in principle at least, with the following recommendations for improving our abilities in this area. 

The U.S. Sea Services should make small changes within their education and training efforts to ensure that our personnel have a baseline understanding of foundational issues in civilian-military humanitarian response. While the UN, U.S. Agency for International Development (USAID), and U.S. Pacific Command’s Center for Excellence in Disaster Management all provide excellent training in this area, collectively they reach a relatively small audience. Generally speaking, our war colleges have minimal elements within their curricula that allow students to comprehend the most crucial civilian-military humanitarian issues.  Very few HA/DR exercises and simulations are run on a regular basis, with one exception being the earthquake scenario within U.S. Pacific Command’s ‘Rim of the Pacific’ (RIMPAC) biannual exercise. RIMPAC brings together international militaries, humanitarian actors, and academics in a dynamic environment to simulate a complex response and learn from one another. Combining smaller “mini-exercises” for HA/DR within larger warfighting exercises, when appropriate, makes sense from both a fiscal and preparedness perspective.

Navy Adm. Robert F. Willard, commander of U.S. Pacific Command, gives a toy to a child while touring a shelter facility in Ishinomaki city, Miyagi Prefecture, Japan, March 23. Willard and John V. Roos, U.S. ambassador to Japan, assisted in the delivery of relief supplies to displaced citizens. Since March 12, Marines and sailors have delivered food, fuel, water and supplies to disaster-stricken areas near Sendai as part of Operation Tomodachi. (Photo by: Lance Cpl. Steve Acuff)
Navy Adm. Robert F. Willard, commander of U.S. Pacific Command, gives a toy to a child while touring a shelter facility in Ishinomaki city, Miyagi Prefecture, Japan, March 23, 2011. (Photo by: Lance Cpl. Steve Acuff)

The Naval War College recognizes the importance of HA/DR education, and thanks to a formal partnership with the Harvard Humanitarian Initiative, is collaborating closely with the UN’s Civil-Military Coordination Section, as well as several other universities, including Stanford, Yale, and Oxford. Our Civilian-Military Humanitarian Response Program aims to advance civilian-military engagement and coordination during complex emergencies and natural disasters, and improve the U.S. Navy’s effectiveness in conducting HA/DR operations. These collaborations have already informed curriculum, especially in our specialized planning courses that target operational (navy component and numbered fleet) and tactical (expeditionary strike group) staffs who will likely plan and execute HA/DR operations. We are working to develop new courses and simulations that will bring military and humanitarian personnel together in the classroom and during exercises. These partnership activities will help the humanitarian community create innovative frameworks for improving disaster coordination.

The U.S. Sea Services must, and will, spend the majority of their operational lives thinking about warfighting and maritime security. Current education and training systems ensure we retain our competitive advantage over future threats. However, minor investments in HA/DR education and training will help improve the predictability, effectiveness, efficiency, and coherence in deploying and employing military assets in support of humanitarian responses. This will allow us to build greater trust and confidence between humanitarian actors and military personnel, and ultimately improve our ability to respond during future natural disasters and complex emergencies.

Pop Quiz Answer Key

  • What are the four fundamental humanitarian principles and why are they so important?
    • Humanity, Neutrality, Impartiality, and Operational Independence.
    • “These principles provide the foundations for humanitarian action. They are central to establishing and maintaining access to affected people, whether in a natural disaster or a complex emergency, such as armed conflict. Promoting and ensuring compliance with the principles are essential elements of effective humanitarian coordination.”[vi] Militaries must have an appreciation for the principles so they can better understand the humanitarian system they are integrating into and minimize potential disruptions and negative effects in the humanitarian space.
  • What is a humanitarian actor?
    • Humanitarian actors are civilians, whether national or international, UN or non-UN, governmental or non-governmental, which have a commitment to humanitarian principles and are engaged in humanitarian activities. Military actors are NOT considered humanitarian actors.  “Even if they fulfill or support humanitarian tasks, the military is a tool of the foreign policy of a Government, and as such is not perceived as neutral or impartial. The separation of humanitarian and political or military objectives is not given or at least unclear – and military units are certainly not primarily perceived as humanitarians by the civilian population.”[vii]
  • What international organization brings together humanitarian actors to ensure a coherent response to emergencies? Within this organization, who is responsible for facilitating civilian-military coordination, and what are the range of potential strategies for effective coordination?
    • United Nations Office for the Coordination of Humanitarian Affairs (UN OCHA). UN OCHA’s Civil-Military Coordination (CM-Coord) Section has been designated the focal point in the UN system for humanitarian civil-military coordination. It supports relevant field and headquarters-level activities through the development of institutional strategies to enhance the capacity and preparedness of national and international partners.  CM-Coord is “The essential dialogue and interaction between civilian and military actors in humanitarian emergencies that is necessary to protect and promote humanitarian principles, avoid competition, minimize inconsistency, and when appropriate, pursue common goals. Basic strategies range from coexistence to cooperation. Coordination is a shared responsibility facilitated by liaison and common training.”[viii]
  • What is the “Cluster System”?
    • This is UN OCHA’s system for managing a response. “Clusters are groups of humanitarian organizations (UN and non-UN) working in the main sectors of humanitarian action, e.g. shelter and health. They are created when clear humanitarian needs exist within a sector, when there are numerous actors within sectors and when national authorities need coordination support. Clusters provide a clear point of contact and are accountable for adequate and appropriate humanitarian assistance. Clusters create partnerships between international humanitarian actors, national and local authorities, and civil society.”[ix]
  • What are the “Sphere Standards”?
    • “The Sphere Handbook puts the right of disaster-affected populations to life with dignity, and to protection and assistance at the centre of humanitarian action. It promotes the active participation of affected populations as well as of local and national authorities, and is used to negotiate humanitarian space and resources with authorities in disaster-preparedness work. The minimum standards cover four primary life-saving areas of humanitarian aid: water supply, sanitation and hygiene promotion; food security and nutrition; shelter, settlement and non-food items; and health action.”[x]
  • What are the “Oslo Guidelines”?
    • These are UN OCHA guidelines for improving the effectiveness of foreign military and civil defense assets in international disaster relief operations.[xi] While not binding, they often frame how international militaries will interact with humanitarian organizations during actual responses.
  • What is a “MITAM”?
    • USAID OFDA often employs a “Mission Tasking Matrix” to request specific support requirements from the U.S. military. This is currently in the form of an excel spreadsheet and prioritizes requests for military support.[xii]
  • What are the key military capabilities that are routinely needed to augment the humanitarian community’s response to large-scale disasters?
    • Airlift (both rotary wing and fixed wing)
    • Air traffic control
    • Communications
    • Engineering and construction
    • Intelligence, surveillance, and reconnaissance
    • Logistics and supply
    • Medical
    • Operational planning expertise
    • Relief supplies including water production and utilities
    • Sealift (depending on the geography of the affected nation)
    • Search and rescue
    • Security (with caveats)

David Polatty is a civilian professor at the U.S. Naval War College, where he teaches strategic and operational planning and leads the College of Operational & Strategic Leadership’s new “Civilian-Military Humanitarian Response Program.”  He is also a Captain in the Navy Reserve and currently commands NR U.S. European Command J3.  The views and opinions in this article are his own and do not represent the views or position of the U.S. Naval War College, U.S. Navy, or Department of Defense.

[i] http://www.navy.mil/submit/display.asp?story_id=93802

[ii] http://www.unocha.org/where-we-work/emergencies

[iii] http://www.worldbank.org/en/news/feature/2014/10/14/cambio-climatico-mas-desplazados-que-un-conflicto-armado

[iv] http://archive.defense.gov/pubs/2014_Quadrennial_Defense_Review.pdf

[v] http://www.people.fas.harvard.edu/~gorenbur/all%20responses.pdf

[vi] https://docs.unocha.org/sites/dms/Documents/OOM-humanitarianprinciples_eng_June12.pdf

[vii] https://docs.unocha.org/sites/dms/Documents/UN%20OCHA%20Guide%20for%20the%20Military%20v%201.0.pdf

[viii] https://docs.unocha.org/sites/dms/Documents/v.2.%20website%20overview%20tab%20link%201%20United%20Nations%20Humanitarian%20Civil-Military%20coordination%20(UN-CMCoord).pdf

[ix] http://www.unocha.org/what-we-do/coordination-tools/cluster-coordination

[x] http://www.sphereproject.org/handbook/

[xi] https://docs.unocha.org/sites/dms/Documents/Oslo%20Guidelines%20ENGLISH%20(November%202007).pdf

[xii] https://www.usnwc.edu/mocwarfighter/Link.aspx?=/Images/Articles/Issue1/MITAM_Example_(MOC_Warfighter).xls

Other Than War: HA/DR and Geopolitics

Naval HA/DR Topic Week

By Joshua Tallis

Military Operations Other Than War. Maritime Irregular Activities. Maritime Security Operations. The terminology with which we refer to humanitarian assistance and disaster relief (HA/DR), among other non-traditional functions, draws a clear distinction: there is war, and then there is everything else. Under such categorization, HA/DR is often something to do until more important responsibilities come along. That is not to say that the men and women of the United States Navy are not committed to making the world a better place. It is to say, however, that too often HA/DR runs the risk of being divorced from a wider strategic narrative.

Take, for example, the reemergence of China. The People’s Liberation Army Navy (PLAN) is perhaps decades away from posing an equal challenge to the U.S. Navy outside of its near abroad, if it ever rises to that point. Yet, in the years until China develops the infrastructure, ships, and knowledge base to steam globally, it will not lie dormant. In that time, the strategic and political landscape will be shaped globally in part by a battle for soft power, building relationships, currying favor, and stabilizing troubled choke points.

chokepoints_small
Critical maritime chokepoints. Source.

Under this guise, humanitarian assistance and disaster relief are not ancillary to the broader strategic landscape, but pivotal in its construction. Already we can see elements of this mindset, not only in Chinese development projects throughout the world, but in the use of the PLAN for displays of soft power. The Chinese hospital ship Peace Ark, for example, after previous stops in Asia and Africa, deployed for the first time to the Caribbean Sea in the fall of 2011.[i] And while the U.S., according to a posture statement from SOUTHCOM in 2014, deploys about 700 medical professionals to the Basin annually, such contributions (in an already low-priority combatant command) may shrink even further. Cuba, by way of contrast, has used similar missions to sustain regional favor and influence in the face of longstanding ostracism from the U.S., sending 30,000 medical professionals into the Basin, many to Venezuela.[ii] And while more doctors for a poor region is always a good thing, goodwill may be, in important measure, a zero-sum contest when we take the geopolitical long view.

132460717_21n
Chinese hospital ship Peace Ark. Xinhua Photo.

HA/DR helps shape local political contexts, and it is within such contexts that future American diplomats and soldiers (and those of other nations) will operate. Though HA/DR is a moral imperative in its own right, without the expectation of a quid pro quo, it stands to reason that in an anarchic political landscape, nations will gravitate towards a country they have seen to have their best interests at heart.

What might that look like? Humanitarian assistance and disaster relief operations offer a wide swath of the developing world an opportunity to interface positively and intimately with the faceless American war machine. Such operations introduce a new generation to what the United States does and what global leadership means. Moreover, it signals that the United States is invested in maintaining presence and stability, something incredibly important at a time when many have called into question American commitments to allies from Europe, to the Middle East, to the Asia-Pacific. In such an era, increased goodwill, through genuine engagement with local communities, could provide the foundation for easing concerns over an American retrenchment, subtly but importantly shifting the prevailing narrative of an American withdrawal. That is, after all, a difficult narrative to sustain while American sailors are frequently seen distributing medical or food aid. Or, HA/DR could signal the opposite, that another country is more invested in the region’s success than the United States. The decision rests with Washington.

111023-N-WW409-696 UTAPAO, Thailand (Oct. 23, 2011) A child from the local community holds a sign thanking the U.S. Sailors from the guided missile destroyer USS Mustin (DDG 89) and members from the Royal Thai Armed Forces during a community service event organized by the Princess Pa Foundation, Thai Red Cross Society. More than 40 Sailors from Mustin volunteered their time with the local community and members from the Royal Thai Armed Forces with assisting in preparing more than 5,000 packages. (U.S. Navy photo by Mass Communication Specialist 1st Class Jennifer A. Villalovos/Released)
UTAPAO, Thailand (Oct. 23, 2011) A child from the local community holds a sign thanking the U.S. Sailors from the guided missile destroyer USS Mustin (DDG 89) and members from the Royal Thai Armed Forces during a community service event organized by the Princess Pa Foundation, Thai Red Cross Society. More than 40 Sailors from Mustin volunteered their time with the local community and members from the Royal Thai Armed Forces with assisting in preparing more than 5,000 packages. (U.S. Navy photo by Mass Communication Specialist 1st Class Jennifer A. Villalovos/Released)

This, consequently, gives rise to another example of the strategic importance of HA/DR: the threat posed by unstable choke points. The fallout from climate change, deforestation, illegal, unreported and unregulated fishing, pollution, sea level rise, coastal erosion, corrosion of estuaries, depleted fish stocks, mass migration, poverty, urbanization on the coasts—all suggest that intensely poor littoral communities around the world will fall under greater pressure in the coming decades (as expressed well by David Kilcullen, for example, in Out of the Mountains). Increasingly at-risk populations (which continue to grow), with fewer financial opportunities, and with fewer communal ties as a result of migration and urbanization, will face ever more common and ever more devastating extreme weather. Dislocation, poverty, and dissatisfaction are recipes for instability and could threaten critical junctures in the Gulf of Aden, the Caribbean, or the Straits of Malacca and Singapore, to name just a few.

Failure to secure such communities when they are at greatest peril will inevitably have reverberating implications for the maritime space. This has obvious overtones for the war on terror as well. Since September 11, we have understood that countering violent extremism requires, in part, a battle of ideas. That means wielding soft power and making positive impacts on the lives of those most in need and most at risk. HA/DR provides an opportunity to portray tangible benefits from a relationship with the West, to expose whole populations to the ‘other,’ and to let U.S. sailors continue to serve as ambassadors for the American idea.

Ultimately, the responsibility of the United States Navy will remain to prevent and, if need be, win high-end conventional wars. Seen in that lens, however, HA/DR is all too often relegated to the backbench in strategic conversations. In reality, missions on the softer end of the operational spectrum present an opportunity to prevent and win battles that may be fought by those who are barely in grade school now. Humanitarian assistance and disaster relief shape the geostrategic landscape in subtle but consequential and potentially enduring ways. Until HA/DR is incorporated into that broader discussion, it will remain simply one of many operations other than war.

Joshua Tallis is a PhD candidate at the University of St Andrews’ Centre for the Study of Terrorism and Political Violence. He is a Research Specialist at CNA Corporation, a nonprofit research and analysis organization located in Arlington, VA. The views and opinions in this article are his own and do not necessarily represent the position of the University or CNA.

[i] http://www.andrewerickson.com/2011/09/pla-daily-offers-latest-details-on-peace-ark-hospital-ships-1st-medical-mission-to-caribbean/

[ii] SOUTHCOM Posture Statement from General Kelly, 2014.

Featured image: Sailor holding an aid recipient’s hand. Source.

Naval HA/DR Week Kicks Off on CIMSEC

By Dmitry Filipoff

This week CIMSEC is running a topic week on Naval Humanitarian Assistance/Disaster Relief (HA/DR). Our audience replied to the call for articles with strong contributions featuring varied and in-depth analyses. Their writings explore the complex and urgent nature of HA/DR missions, the importance of demonstrating goodwill to the international community, and provide recommendations to better perform this key mission. We thank our authors for their contributions. 

Below is a list of articles featuring during the topic week. It will be updated as the topic week rolls out and as prospective authors finalize additional publications.

Other Than War: HA/DR and Geopolitics by Joshua Tallis
Positioning Naval HA/DR in India’s Image Making by Vidya Sagar Reddy
How Lessons from HA/DR Can Prepare Naval Forces for Combat by Greg Smith
Applying Interagency Concepts from Domestic Disaster Response to Foreign HA/DR by Robert C. Rasmussen
Aligning HA/DR Mission Parameters with US Navy Maritime Strategy by CAPT John C. Devlin (ret.) and CDR John J. Devlin
A Proactive Approach to Deploying Naval Assets in Support of HA/DR Missions by Marjorie Greene
Enabling More Effective Naval Integration into Humanitarian Responses by David Polatty
The Challenges of Coming Together in a Crisis by David Broyles
Flattops Of Mercy by LCDR Josh Heivly
The Legacy of the 2004 Indian Ocean Earthquake and Tsunami On U.S. Maritime Strategy by CDR Andrea H. Cameron

Dmitry Filipoff is CIMSEC’s Director of Online Content. Contact the CIMSEC editorial team at Nextwar@cimsec.org.

Featured Image: A U.S. Navy aircrew helps Pakistani soldiers load relief supplies aboard a U.S. Navy MH-53E Sea Dragon helicopter during humanitarian relief efforts in Pakistan’s Khyber-Pakhtunkhwa province, Aug. 21, 2010. The U.S. crew, assigned to Helicopter Mine Countermeasures Squadron 15, is embarked aboard the amphibious assault ship USS Peleliu to support the Pakistan government in flooded regions of Pakistan. U.S. Marine Corps photo by Capt. Paul Duncan.

Strategic Communication and the Growing Australia–Indonesia Crisis

This post originally appeared at the Australia Strategic Policy Institute and was cross-posted by permission.

The United States has thus far avoided getting publicly involved in the Indonesia–Australia spying row; however, it can’t afford to do so any longer. Australia has demonstrated a naiveté in thinking that public diplomacy rows such as this can be settled using traditional ‘cocktail diplomacy’. Likewise, its apathy to public diplomacy on social media may be indicative of an inability to plan and conduct strategic communications campaigns. Indonesia is home to 50 million Facebook users, 35 million Twitter users and a projected 42% social media penetration of the population by 2017. As broadband internet access penetrates further into rural Indonesia, US–Allied strategic communications and public diplomacy are only going to grow in complexity and importance.

‘Cocktail diplomacy is dead,’ reads the simple Facebook post from retired Admiral James Stavridis after attending the World Economic Forum at Davos, Switzerland. Indeed, as information technology continues to mature and proliferate across the globe, public diplomacy via social media will be increasingly important as citizens become more aware of international politics and attempt to shape policy by exerting influence over their respective leaders. Nowhere does this statement resonate more profoundly than in the current Australia–Indonesia row.

Following the Snowden revelations, Indonesia’s highly socially networked population took to Twitter, Facebook and the blogosphere to denounce the Australian spying. While Indonesia’s government tried to get ahead of the popular outrage and launched its own statements on social media, Australia maintained silence on its official Twitter/Facebook accounts, promising only to send a formal démarche within a week. This thumb in the eye of public diplomacy in favor of more traditional ‘cocktail diplomacy’ did nothing to assuage the growing outrage and resulted in Indonesia’s suspension of elements of the Lombok Treaty such as coordination of counter human-trafficking operations, leading to confusion, misunderstanding, accusations of violations of sovereignty/territorial waters, increased military patrols/redeployments and an escalating war of words both at the civilian and military levels.

The Lombok Treaty has been the modern foot in the door for US–Australia–Indonesian Theater Security Cooperation (TSC) missions. Recent changes to Australian security policy in the past years have generated apprehension in Indonesia. For example, the establishment of a permanent US Special Purpose Marine Air Ground Task Force (SP MAGTF) in Darwin led Indonesian Foreign Minister Marty Natalegawa to rebuke it as ‘…a reaction to the rise of China’ and ‘capable of generating a vicious cycle of tension and mistrust.’ Tensions due to the ongoing spying row will only make it harder to sell both the SP MAGTF deployment to the Indonesians as a force for regional stability / security and the perception that US-Australian-Indonesian tri-lateral relationship is mutually beneficial (not conspiratorial against the Indonesians).

China has proven to be adept at generating and exploiting regional tensions—especially when western powers are involved—by presenting itself as a sympathetic Asian neighbor. The curious simultaneity of the People’s Liberation Army Air Force announcing the creation of the Air Defense Interrogation Zone (ADIZ) and Edward Snowden’s releasing of his files detailing the Australian SIGINT operations against Indonesia point towards a potential Chinese plot to undermine the Lombok Treaty.

If China chose to ingratiate itself with Indonesia, it would have a good basis to start from.  Annual Chinese trade with Indonesia (US$66bn) triples US trade (US$22bn). The minority Chinese diaspora population controls over 73% of publicly traded companies within Indonesia and are critical to brokering the PRC financing of infrastructure projects such as roads and broadband internet. By comparison, US Agency for International Development (USAID) assistance only accounts for a trifle $166m. According to a 2013 Pew Research survey, Indonesians view China as more of a partner than the United States (53%-46%). That’s surprising, given Indonesia’s history of anti-Chinese sentiment.

Nonetheless, American regional engagement has to work in this environment, and to influence the views of Indonesians in the streets it will first have to reach them. ‘Strategic Communications’ is the answer to how the United States coordinates its messaging and actions across various government agencies in the age of 21st century social media, and is defined as:

…synchronization of our words and deeds as well as deliberate efforts to communicate and engage with intended audiences via public affairs, public diplomacy, and information operations (condensed 2010 USG definition).

Given the demonstrated influence of the socially networked and internet savvy Indonesian public, as well as their economic reliance on China and Chinese industry, it’s essential that the US and Australian governments engage in a joint strategic communications social media campaign targeting the Indonesian people to change their attitudes on both the spying row as well as the basing of the SP MAGTF in Darwin. The failure to effectively communicate with the Indonesian people could result in stronger, mutually-exclusive, bilateral relationship between China and Indonesia, at the expense of western nations.

Nicolas di Leonardo is a member of the Expeditionary Warfare Division on the staff of the US Chief of Naval Operations, as well as a graduate student of the US Naval War College. The views presented here are his own and do not necessarily represent the official positions of the United States Navy or the US Naval War College. Image courtesy of Flickr user US Department of State.